How to Choose the Right Foundation Shade

Finding the right foundation shade can transform your entire makeup look. Here's how to get it right every time.

Test along your jawline

Swatch a few shades along your jawline, not your hand. This is where your face and neck meet, so it gives the most accurate match.

Check in natural light

Indoor lighting can be misleading. Step outside or near a window to see how the shade truly looks against your skin.

Consider your undertone

Warm, cool, or neutral undertones all wear foundation differently. Look for a shade that disappears into your skin rather than sitting on top of it.

Let it settle

Foundation can oxidize slightly after a few minutes, so wait before making your final decision.

Browse our Face collection to find a foundation formula that matches your skin type and tone.